EquaShip has announced the launch of its new delivery service. Parcels shipped through EquaShip.com will join the millions of packages already shipped each week through the same back-end delivery network that is used by Amazon and other major brand merchants today.

“EquaShip took a page from the Amazon playbook, using the same ultra-reliable line-haul carriers and leveraging the USPS for the final delivery leg—a technique also used by FedEx and UPS,” explains Ron Wiener, EquaShip CEO. “The aim is to allow smaller shippers to viably compete with mega-retailers offering free shipping on the majority of their orders.”

Every EquaShip package includes $100 of real insurance coverage. The insurance program, called EquaSurance, covers everything that merchants, distributors, and manufacturers need to ship with confidence.

Featured on the EquaShip.com Web site is an interactive pricing map that enables customers to make instant comparisons against FedEx, UPS, and USPS.