Extreme Logistics
Extreme Logistics

Flame On

The Low-Down:

The cabin announcement was polite but firm: “Unless you happen to be the Olympic Flame, there is no smoking allowed.”

Commemorating the theft of fire from the Greek god Zeus by Prometheus, the Olympic flame’s origins lie in antiquity, where a fire was kept burning throughout the original Olympic Games.

In the modern era, the Olympic Torch is ignited several months before the opening ceremony in Olympia, Greece.  

London Olympics

“The Olympic Flame lit in Olympia connects the ancient Games and the modern Games,” said Sebastian Coe, chair of the London 2012 Organizing Committee.

For London’s 2012 Summer Olympic Games, the torch relay will last 70 days, with 66 evening celebrations, six island visits and 8,000 people carrying the torch a total of about 8,000 miles.

The relay focuses on national heritage sites, locations with sporting significance, special events and brings the Olympics to within one hour of 95 percent of the UK population.

On May 16, 2012 a British Airways A319, with a custom gold livery and named “The Firefly,” flew from Heathrow to Athens to collect the flame. The flame was held in four different lanterns which were fastened into specially-designed cradles in the two front rows of the aircraft and guarded by a member of the torch security team.

“Well, obviously, carrying an actual ‘live flame’ onboard an aircraft isn’t something we usually do. We’ve had a number of procedures set up with the Civil Aviation Authority to be able to do that safely. We have somebody who sits next to the lantern that’s trained to deal with that and it’s quite unusual for us really. You could say it’s the pinnacle of my career so far, really,” says Chief officer Captain Kelvin Forster.

After an overnight stay at RNAS Culdrose, the Olympic Flame was flown to the UK’s most western point by a 771 Naval Air Squadron Sea King helicopter and carried to the famous First and Last signpost at Land’s End, where the first torch was lit.

The torch is slated to complete 80 percent of its tour of Britain in a security van. However, the Torch Relay includes exciting moments with extreme heights, high speeds and breath-taking spectacles as the Flame travels by different methods of transport including: power boat, ferry, steamboat, steam locomotives, electric trams, an open top bus, by motorcycle sidecar, a Paralympics road cycle, mountain bike, racehorses, horse-drawn carriage, zip wire and cable car.  wt

 

Check it out:

http://www.london2012.com/torch-relay/route/

Associate Editor of World Trade 100

Recent Articles by Josh Foster

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

KC SmartPort Momentum

Kansas City SmartPort Momentum 2013 focused on 3PLs, the issues facing the industry, and the role or logistics in economic development

Podcasts

GT Nexus podcast

Supply chain visibility is an appealing yet elusive capability for most companies. While most recognize the significant benefits that would accrue from comprehensive visibility, few have made it a reality across their global operations. Part of the problem companies seem to have in embracing and implementing visibility is the lack of a comprehensive definition or firm understanding of the transformational potential. In this podcast, World Trade and GT Nexus will discuss the definitions and opportunities as well as how new cloud technology platforms are driving significant value to major companies today.

Speaker: Greg Johnson, Chief Marketing Officer & Co-Founder of GT Nexus

More Podcasts

THE MAGAZINE

World Trade 100 Magazine

June 2013 cover 100px

2013 June

Check out the June 2013 edition of World Trade WT100!
Table Of Contents Subscribe

Trade Zones

How do you use U.S. Foreign Trade Zones?
View Results Poll Archive

WT100 STORE

world-class-warehousing.gif
World-Class Warehousing and Material Handling, 1st Edition

Filled with proven operational solutions, it will guide managers as they develop a warehouse master plan, one designed to minimize the effects of supply chain inefficiencies as it improves logistics accuracy and inventory management - and reduces overall warehousing expense.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Smoother Moves Calculator

Pacer Smoother Moves CalculatorPacer has designed a unique and easy-to-use tool to help you determine the potential dollar savings and carbon emission reductions generated by using Pacer intermodal services versus trucking.

STAY CONNECTED