Supply Chain News / Air Cargo / Ocean

Christmas Tree Sets Sail After Epic Journey

Tree undertakes multimodal journey under a tight deadline.

December 20, 2012

Most of us bring the family Christmas tree home strapped to the roof of the car. Hapag Lloyd Cruises, owners of cruise ship MS Europa, does things with a lot more style.

The seven meter (23 foot) Christmas tree that greets the ship’s passengers when they congregate in the atrium of MS Europa underwent a multimodal journey by land, air and water to ensure the passengers enjoy the perfect celebration.

The tree was grown and felled in Austria and started its journey to join up with the cruise ship on the back of a dedicated 12 meter (40 foot) truck and was driven across Europe to London.

At Heathrow Airport, it took a team of eight cargo handlers to carefully load the tree onto one of Virgin Atlantic’s Airbus A340-300 flights to Cape Town, South Africa.

Carsten Leder, managing director of Tefra Travel Logistics GMBH, the airfreight logistics provider explains the shipment. “An old German tradition is to deliver high quality trees onto the vessels for Christmas time. The MS Europa was officially voted the ‘Best Cruise vessel in the world’ for the 13th consecutive year and therefore the pressure was on to deliver the trees onto the vessel during its port call in Cape Town. Due to the fact that other European air carriers could not move this delicate cargo, we asked our partners at Southampton Freight Services if they could assist. The rest, as they say, is history.”

Ross Negus, managing director of Southampton Freight Services adds, “When Carsten put the call in and expressed the delicate nature of this shipment, we knew there was only one airline that could offer the flexibility required. Our close relationship with Virgin Atlantic helped secure the business and we’re delighted to have been part of this exciting project.”

Thanks to the efforts of cargo agent Southampton Freight and Virgin Atlantic, the beautiful tree, together with 15 smaller trees, arrived safely and on-time to board the cruise vessel before it set sail for a five-star Christmas at sea for the ship’s 400 guests.

Nick Jones, head of sales at Virgin Atlantic Cargo, said, “It may sound like a long journey for a Christmas tree but MS Europa clearly wanted to give their passengers the ultimate customer experience and that’s a philosophy we share at Virgin Atlantic.”

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Five Wearable Manufacturing Technologies of the Future

Video applications, Employee Monitoring, Field service, Plant monitoring, Improving employee safety

Podcasts

Assurance of Supply: A Top Concern for Manufacturers

Every manufacturer has an assurance of supply problem to some extent due to the complexity of global sourcing. For years, manufacturers were blessed with high margins but margins have grown paper thin. You can’t fill up your distribution centers with excess inventory – not only is there a cost factor but the pace of business and consumer buying trends causes goods to quickly turn obsolete. Assurance of supply provides the speed and agility that is essential to being able to compete in today’s market.

 

Speaker info: Diane Palmquist, VP Manufacturing Industry Solutions

                                         

More Podcasts

World Trade 100 Magazine

wt october 2014

2014 October

Check out the October 2014 edition of World Trade WT100, featuring our cover story: Logistics Drives Site Selection, plus much more!

Table Of Contents Subscribe

Transportation Capacity

As peak season has gotten underway, what is your experience with transportation capacity?
View Results Poll Archive

WT100 STORE

world-class-warehousing.gif
World-Class Warehousing and Material Handling, 1st Edition

Filled with proven operational solutions, it will guide managers as they develop a warehouse master plan, one designed to minimize the effects of supply chain inefficiencies as it improves logistics accuracy and inventory management - and reduces overall warehousing expense.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Use our interactive maps to locate service providers across North America.Interactive Map

Logistics Development Partners 

IWLA Members