Supply Chain News

C.H. Robinson and AARP Join Forces against Hunger

January 15, 2013

C.H. Robinson Worldwide Inc. has partnered with AARP and AARP Foundation to support the Drive to End Hunger initiative by offering specially designed packaging on Tropicana clementines at retailers nationwide.

Available on 3 and 5 pound race CARtons, the packaging will include imagery of the campaign’s spokesperson, four-time NASCAR Cup Series champion Jeff Gordon and the No. 24 Drive to End Hunger Chevrolet.

The specially designed packaging is made available as part of C.H. Robinson’s role as a proud supporter of the Drive to End Hunger initiative. C.H. Robinson will also be making donations to AARP Foundation for the initiative throughout 2013, and has committed to donating at least $25,000.

Drive to End Hunger raises awareness and funds to address the problem of hunger among people 50 years and older, as well as develops both short- and long-term solutions to the hunger problem.

“We are proud to be able to put C.H. Robinson’s expertise in the produce industry to work with AARP Foundation in their campaign against hunger,” said James Rasmussen, fruit category manager at C.H. Robinson. “This program not only offers unique packaging to shoppers to raise awareness, but also allows us as a company to give back to an important cause.”

A Quick Response (QR) code, available on both packaging options, sends users to a secure AARP Foundation website where direct donations can be made to the initiative. Shoppers that make a donation of $24 or more will receive a Drive to End Hunger hat.

“Too many older Americans, in communities across the country, struggle to put food on the table,” said Jo Ann Jenkins, AARP Foundation president. “We’re grateful for the opportunity to work with C.H. Robinson and some of the nation’s leading food retailers to raise awareness of the problem of hunger among older Americans and AARP Foundation’s efforts to provide solutions through Drive to End Hunger.”

Nearly 9 million Americans age 50 years and older are at risk for hunger every day which is a 79 percent increase in the last 10 years. Since AARP and AARP Foundation launched Drive to End Hunger, the initiative has donated almost 16 million meals and driven corporate and individual donor commitments with an expected value of more than $17.5 million.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

KC SmartPort Momentum

Kansas City SmartPort Momentum 2013 focused on 3PLs, the issues facing the industry, and the role or logistics in economic development

Podcasts

Assurance of Supply: A Top Concern for Manufacturers

Every manufacturer has an assurance of supply problem to some extent due to the complexity of global sourcing. For years, manufacturers were blessed with high margins but margins have grown paper thin. You can’t fill up your distribution centers with excess inventory – not only is there a cost factor but the pace of business and consumer buying trends causes goods to quickly turn obsolete. Assurance of supply provides the speed and agility that is essential to being able to compete in today’s market.

 

Speaker info: Diane Palmquist, VP Manufacturing Industry Solutions

                                         

More Podcasts

World Trade 100 Magazine

wt september 2014

2014 September

Check out the September 2014 edition of World Trade WT100, featuring the 2014 Logistics Directory, plus much more!
Table Of Contents Subscribe

Transportation Capacity

As peak season has gotten underway, what is your experience with transportation capacity?
View Results Poll Archive

WT100 STORE

world-class-warehousing.gif
World-Class Warehousing and Material Handling, 1st Edition

Filled with proven operational solutions, it will guide managers as they develop a warehouse master plan, one designed to minimize the effects of supply chain inefficiencies as it improves logistics accuracy and inventory management - and reduces overall warehousing expense.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Use our interactive maps to locate service providers across North America.Interactive Map

Logistics Development Partners 

IWLA Members

STAY CONNECTED