GreenRoad, a provider of driver performance management service for fleets, announced the recipients of the first annual Fleet Elite awards, recognizing the best fleet drivers on the road.

Fleet Elite status is awarded to GreenRoad drivers who maintain a GreenRoad Safety Score of 5 or less for the full 2012 calendar year, and log over 500 GreenRoad driving hours. In 2012, less than 5 percent of the global GreenRoad driver base attained Fleet Elite status. Over 50 percent of the drivers were from U.S.-based companies.

Announced in February 2012, GreenRoad Fleet Elite is designed to recognize the best fleet drivers on the road, and provide internal motivation and recognition for best driver performance. Each Fleet Elite driver will receive a certificate and lapel pin to mark their achievement.

“Fleet Elite is designed to provide recognition that goes beyond company borders,” said Karen White, senior vice-president of customer solutions at GreenRoad. “Drivers from across the GreenRoad customer base are being recognized for superior performance and safe driving. And safe driving also means these drivers are maximizing their fuel efficiency and demonstrating superior eco-driving.”

Several GreenRoad customers are also celebrating their Fleet Elite Drivers. Dupré Logistics LLC, headquartered in Lafayette, La., is honoring its 2012 Fleet Elite drivers at a special gala event.

“We are extremely proud of our Fleet Elite drivers,” said Al Lacombe, director of safety and training at Dupré. “They’ve worked hard all year to achieve this exemplary status, and their safe driving has saved the company in insurance premiums, fuel costs and vehicle wear-and-tear. We extend our congratulations and thanks to each and every one of these fine drivers.”

GreenRoad unique, technology-based driver performance management service provides drivers with real-time, in-vehicle feedback every trip, every mile. At the start of every trip, a driver starts out “Green.” If a risky maneuver occurs, such as hard braking or rapid acceleration, the GreenRoad display flashes a yellow or red light, depending on the severity of the event. These risky events are tabulated to create a GreenRoad Safety Score.

A GreenRoad Safety Score is a rolling average of the last ten driving hours. GreenRoad considers a Safety Score of 20 or below safe or “Green” driving. Scores between 21 and 50 are moderately risky. Any driver with a score over 50 is considered a risky driver.

Safety events are broken into five major categories:

• Braking,
• Acceleration,
• Corner Handling,
• Lane Handling, and
• Speeding.

Driver behavior is measured using a sophisticated combination of a sensitive accelerometer, GPS data and advanced algorithms.

GreenRoad also announced it will extend the Fleet Elite program into 2013. Fleet Elite qualification will remain the same, drivers must maintain a Safety Score of 5 or less for the complete year, with a minimum of 500 GreenRoad hours logged.

For more information on GreenRoad and Fleet Elite, please click here.

About GreenRoad

Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realize significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices. Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realize positive ROI within 60-90 days.