AFS Technologies, Inc., a provider of integrated software solutions to the consumer packaged goods (CPG) industry, announced the creation of a dedicated customer advocacy group. In her new role as Chief Customer Officer, Lisa Whinnie will provide senior-level, independent visibility of customer support by leading the newly formed AFS Customer Advocacy and Consulting Group.

The new group will provide a dedicated, single point of contact to address unique customer business requirements, and align customers with appropriate AFS or third party resources to deliver best-of-breed technology solutions, the company said.

The Customer Advocacy Group will work in tandem with all operational areas streamlining communications, focusing on customer satisfaction and ensuring the strategy is aligned with the customers’ business objectives. The team will have access to the right resources to address specific customer requirements, and will be proactively reaching out to customers on a regular basis to ensure that AFS is providing the best level of support possible, AFS added.

“Lisa held a similar role at AFS, but focused on distributor and sales agency accounts,” noted Kurien Jacob, CEO of AFS. “Her role has been expanded to include the newly acquired customers from Quofore and MEI. Lisa’s in-depth knowledge of all segments of the CPG segment enables her to provide great value to the customers, and she is assembling a team that has in-depth knowledge of the industry and AFS solutions,” Jacob added.