Supply Chain News / Air Cargo / Extra Mile

Virgin Chief Tells Youth to Choose Air

Explore a career in air logistics says Sir Richard Branson.

June 5, 2013
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The air logistics profession is, “an outstanding industry that needs well educated executives and entrepreneurs who will be tomorrow’s leaders and innovators,” said Sir Richard Branson, chairman of Virgin Group. Writing in the introduction to the new Air Logistics Handbook, Branson said that while air travel has transformed all of our lives, airlines need cargo to make them work successfully.

“Air logistics is a phenomenal industry and has become even more important not only to the success of airlines but also to every consumer and business leader around the world,” Branson wrote.

“Before aircraft, products moving between countries spent weeks at sea. Today, it takes just hours to move imports and exports from one side of the world to another, putting air logistics at the very heart of world trade. Without the flow of goods and passengers around the world, our way of life and the development of poorer countries’ economies wouldn’t exist. I encourage you to explore the many career opportunities this outstanding industry offers.”

He continued, “Today, nearly 35 percent of world trade by value is carried by the international air cargo industry, worth over $5 trillion a year.”

Handbook author, Michael Sales, who has worked in the air cargo industry for over 20 years, said, “I am so grateful for Sir Richard’s support for the book because he is such an inspirational figure to young people and heads one of the best known global brand organizations. He clearly values the important role the air logistics industry plays for both his own company and the global economy and I hope his words of encouragement, alongside those of top executives from across the air cargo supply chain, will encourage well educated and ambitious young people to look at the potential of a career in our industry.”
 

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