Supply Chain News / Finance & Credit

Alibaba and Haier in Online Tie-Up

Haier Group and Alibaba Group announced a strategic partnership aimed at combining the strengths of both companies to create a comprehensive system and standards for the delivery and installation of household appliances and other large-sized goods.

The partnership will leverage Haier Group’s supply chain management skills, logistics warehouses, delivery and installation services and Alibaba Group’s e-commerce capabilities.

As part of the strategic partnership, Alibaba Group will invest a total of HK$2.822 billion into Haier Electronics Group Co. Ltd., a member company of Haier Group. Of the total investment amount, HK$1.857 billion will be invested into Goodaymart, a subsidiary of Haier Electronics, and a joint venture company will be established.

Alibaba will subscribe for a 9.9 percent stake of Goodaymart for HK$541 million, and will subscribe for convertible bonds of Haier Electronics totaling HK$1.316 billion. These convertible bonds can be converted into shares in Haier Electronic or upon satisfaction of certain conditions (including applicable regulatory approval) a 24.1 percent stake in Goodaymart in the future. Additionally, Alibaba will subscribe for HK$965 million of newly issued shares of Haier Electronics and take a 2 percent stake in the company.

“The future economy is an experiential economy wherein the user is no longer just a passive buyer, but an active participant throughout the entire process, and companies around the world need to adapt to this,” said Zhang Ruimin, board chairman and CEO of Haier Group.

“The aim of this partnership is not simply to grow the Goodaymart business but ultimately to enhance the experience for all participants in the logistics industry. Haier Group can learn a great deal from Alibaba through this partnership, and I’m confident that this collaboration will create concrete benefits for all involved.”

“We are grateful for the trust Haier Group has placed in us, and appreciate Haier Group’s vision and consistent commitment to driving change,” said Jack Ma, executive chairman of Alibaba Group. “This collaboration with Haier Group is a win-win-win partnership. Through this partnership, we will create value for our customers and as a result create value for Alibaba Group and Haier Group. The new economy is not the digital economy, but rather one that combines the real economy and digital economy, a true blending of “virtual” and “real”. Only with the growth of the real economy can there be true digitalization in the digital economy. Alibaba Group is honored to join with Haier Group to create this platform that will equip China’s manufacturing industry with enhanced nationwide and global access.”

Haier Electronics possesses extensive networks and expertise in the delivery and installation of household appliances and other large-sized goods. Goodaymart, a business operated by Haier Electronics, has nine shipping bases nationwide, 90 logistics delivery centers and more than 2 million square meters in warehouse space.

It has also established 7,600 county-level stores, approximately 26,000 stores in various townships across the country and 191,000 village contact points. It has also established logistics and distribution sites in more than 2800 counties across China and operates more than 17,000 service points.

Alibaba Group is focused on fostering the development of an open and collaborative e-commerce ecosystem. More than 70,000 international and Chinese brands have established retail storefronts on, the business-to-consumer platform operated by Alibaba Group.

In 2012, the transaction volume exceeded RMB200 billion and on November 11th 2013, and Taobao Marketplace set a record for highest single-day transaction volume, facilitating the sales of goods totaling more than RMB35 billion on the day. On November 11th, the GMV (gross merchandise value) of household appliances sold via increased by more than 350 percent year-on-year, and the GMV of furniture and large-sized products sold via increased by 150 percent year-on-year.

Haier Group and Alibaba Group will invest resources and fully leverage Haier Group’s operational experience and Alibaba’s e-commerce, data and information capabilities to create a fast and convenient end-to-end e-commerce and logistics experience for consumers.

Using the newly established Goodaymart joint venture company, the parties will establish industry logistics service standards for point-to-point delivery of large-sized goods and create a nationwide logistics and service network for the delivery and assembly of household appliances and large-sized goods.

At the same time, Haier Group and Alibaba Group will jointly develop and provide innovative supply chain management solutions and products to drive the development of the Chinese logistics industry. The Goodaymart logistics and service network will fully support the growth and development of and will provide merchants and consumers with high-quality logistics, delivery and assembly services for household appliances and large-sized goods.

You must login or register in order to post a comment.



Image Galleries

Five Wearable Manufacturing Technologies of the Future

Video applications, Employee Monitoring, Field service, Plant monitoring, Improving employee safety


Assurance of Supply: A Top Concern for Manufacturers

Every manufacturer has an assurance of supply problem to some extent due to the complexity of global sourcing. For years, manufacturers were blessed with high margins but margins have grown paper thin. You can’t fill up your distribution centers with excess inventory – not only is there a cost factor but the pace of business and consumer buying trends causes goods to quickly turn obsolete. Assurance of supply provides the speed and agility that is essential to being able to compete in today’s market.


Speaker info: Diane Palmquist, VP Manufacturing Industry Solutions


More Podcasts

World Trade 100 Magazine

wt october 2014

2014 October

Check out the October 2014 edition of World Trade WT100, featuring our cover story: Logistics Drives Site Selection, plus much more!

Table Of Contents Subscribe

Transportation Capacity

As peak season has gotten underway, what is your experience with transportation capacity?
View Results Poll Archive


World-Class Warehousing and Material Handling, 1st Edition

Filled with proven operational solutions, it will guide managers as they develop a warehouse master plan, one designed to minimize the effects of supply chain inefficiencies as it improves logistics accuracy and inventory management - and reduces overall warehousing expense.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Use our interactive maps to locate service providers across North America.Interactive Map

Logistics Development Partners 

IWLA Members