Supply Chain News / eSupply Chain / Warehousing

Heineken Subsidiary Aims to Grow Using Manhattan Supply Chain Commerce Software

The Manhattan software will enable France Boissons to improve service levels for its 60,000 trade customers at the same time as allowing the drinks distributor to fulfil customer orders more profitably.

Supply Chain Commerce Solutions provider Manhattan Associates (Nasdaq:MANH), announced that France Boissons, a beverages distributor and wholly owned subsidiary of Heineken France, is deploying Manhattan's Warehouse Management (WMS) and Supply Chain Intelligence (SCI) products at its distribution centers (DCs) in France. The Manhattan software, so far deployed in in six DCs (in Caen, Montpellier, Toulouse, Marseille, Bordeaux and Rennes), will enable France Boissons to improve service levels for its 60,000 trade customers at the same time as allowing the drinks distributor to fulfil customer orders more profitably.

The products have already helped France Boissons to modernize and optimize processes throughout its supply chain network. DC operatives are able to operate much more efficiently and flexibly and the business is able to quickly respond to changes in demand and better capitalize on the sales opportunity presented by peak seasons and product promotions/event-driven demand spikes. The company is also seeing improvements in order fulfilment accuracy meaning it has raised the bar on the service levels it provides to its customers: hotels, restaurants, cafes, bars and clubs. This will improve brand loyalty and in turn drive revenue growth.

Manhattan's WMS, which is integrated with Vocollect's voice product, has been instrumental in driving performance improvements in France Boissons' distribution operations. Manhattan's Supply Chain Intelligence solution enables France Boissons' management to respond quickly to important developments or exceptions as they occur by monitoring and analyzing supply chain data.

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