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Lacoste Selects Manhattan Associates to Power Omni-Channel Retail Operation

Order management software was selected for the omni-channel capabilities.

Manhattan Associates Inc. announced that Lacoste, the global fashion brand, has selected Manhattan Associates' Enterprise Order Management software to orchestrate its omni-channel retail operations and facilitate the company's continued growth. With Manhattan's technology, Lacoste can deliver a consistent brand and shopping experience to its customers. The technology will provide Lacoste Customer Service Representatives -- initially in the Call Center -- with a single view of customer transactions and network wide inventory, whilst giving shoppers control of when, where and how they receive goods.

"Manhattan's depth of experience and capabilities in omni-channel fashion retailing made this an easy decision," said Francis Pierrel, chief executive officer, USA, at Lacoste. "Manhattan's success with large and innovative omni-channel retailers, across multiple geographies, was critical in our selection process. Its Enterprise Order Management solution will become the heartbeat of our omni-channel operation and will drive conversions across every point of commerce and improve customer lifetime value."

Pierrel continued, "As we build out our omni-channel capability, our Customer Service Representatives (CSRs) -- in call centers and stores -- will be able to view and service customer orders across all selling channels. CSRs will search using any piece of customer or order information, service inquiries across all touch points and fulfill the order with stock from any channel--delivering better customer experience and building brand loyalty."

Lacoste will initially deploy Enterprise Order Management in the U.S. and plans to expand the deployment globally to support the company's omni-channel retail operations throughout Europe and Asia also.

Manhattan's Enterprise Order Management software sources inventory across a retailer's network of distribution centers, suppliers and stores and makes it available to sell through any channel.

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