Supply Chain News / eSupply Chain / Economic Development

Leroy Merlin Selects Manhattan Associates to Drive Omni-Channel Growth in Southern Europe

Manhattan Associates Inc., announced that Leroy Merlin, one of the leading home improvement retailers, has selected Manhattan Associates' Distributed Order Management (DOM) solution to optimize its omni-channel retail operations and facilitate the company's continued growth in Spain, Portugal and Italy. Leroy Merlin's adoption of DOM in Southern Europe extends a long-standing partnership with Manhattan having previously completed successful deployments of its Warehouse Management (WMS) and Supply Chain Intelligence (SCI) solutions at sites in both France and Italy.

Leroy Merlin chose Manhattan's DOM solution to provide it with a flexible order fulfilment capability that will help drive growth in its omni-channel retail business in Southern Europe. The solution will enable new processes across its Spanish, Portuguese and Italian operations including "buy online/pick-up in store" and "buy online or in store/ship from store, warehouse or supplier". It will provide real-time, network-wide, visibility of inventory to help avoid missed sales opportunities and optimize store and warehouse fulfilment processes to meet its available-to-promise (ATP) delivery commitments.

DOM optimizes the fulfilment source selection process by simultaneously factoring in inventory, transportation cost, labor and service level to ensure the order is fulfilled to meet the customer's requirements while at the same time maximizing profit for the business.

Luis Herrero, IT, organization & supply chain director at Leroy Merlin Spain, commented, "With the tremendous growth we've seen recently in our ecommerce and overall trading activity, and given the business transformation program we're currently undertaking, the selection of a market-leading Order Management System had become a prerequisite for us to execute on our omni-channel strategy. Manhattan's DOM solution will give us network-wide visibility of inventory which will help us guarantee product availability for our customers. This in turn will drive sales, loyalty and profitability."

Eric Dewitte, supply chain director at Leroy Merlin Italy, added, "Manhattan's DOM solution will allow us to unify our sales channels and make the retail experience for our customers as simple as possible. The benefits that we considered in selecting Manhattan's DOM solution included the promise of being able to: optimally select shipping locations; easily change orders; provide a range of fulfilment services so customers can choose the one that is most convenient to them; anticipate out-of-stock and potential delivery problems before they occur; and increase overall sales and profitability."

"Manhattan continues to innovate and deliver solutions that empower omni-channel retailers to create seamless customer experiences," said Henri Seroux, managing director of Manhattan Associates Continental Europe. "Having already delivered successful implementations of our DOM solution for many other omni-channel retailers around the world, we look forward to helping Leroy Merlin execute its omni-channel strategy and deliver on its loyalty, revenue and margin enhancement goals in Spain, Portugal and Italy."

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