Supply Chain News / eSupply Chain

Visa Partners with Borderfree to Enhance Middle East Online Shopper Experience

Visa announced a partnership with Borderfree, a market leader in international cross-border ecommerce solutions, to offer customers in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Jordan special promotions from retailers in the United States. 

Headquartered in New York City, Borderfree operates a technology and services platform that allows U.S. retailers to transact with customers in more than 100 countries and territories and more than 60 currencies worldwide. Borderfree’s customer portfolio includes some of the world’s most iconic brands, including Bloomingdale’s, Sears, Macy’s, Gilt, Elie Tahari and Neiman Marcus, among others.

Visa’s partnership with Borderfree will commence with an exciting Neiman Marcus promotion which will be rolled out in select markets in the Middle East, including the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain. Visa has partnered with almost 40 banks in the region to exclusively offer cardholders of participating banks duty-free and free international express shipping of goods purchased in excess of U.S. $100 through August 20, 2014.

The promotion also extends to leading fashion retail brand Elie Tahari, whose Spring/Summer 2014 collection offers a modern take on classic silhouettes for women and men, and Gilt, the online retailer that provides instant access to today's top designer labels at up to 60 percent off. Through August 20, 2014, shoppers will be able to enjoy duty-free and free international shipping on orders of US $100 or more with Elie Tahari and free international shipping with Gilt on orders of US $100 or more.

Karim Beg, head of marketing at Visa MENA, said: “Visa is excited to engage with one of the leading ecommerce platforms in the world and offer customers of select banks the opportunity to purchase products from some of the most coveted fashion and retail brands without leaving the comfort of their homes. Visa has been committed to growing its ecommerce footprint in the MENA region and this promotion with top U.S. merchants such as Neiman Marcus, Elie Tahari and Gilt is a fantastic opportunity to reach out to the ever-growing base of online shoppers in the region.”

Michael DeSimone, CEO of Borderfree, said: “The growth of ecommerce has enabled a truly global marketplace and shoppers all over the world expect to be able to buy from the retailers they prefer, wherever they are based. After the success of a similar partnership with Visa in 2013 to bring exclusive savings to shoppers in Singapore, the Philippines and Thailand, Borderfree is thrilled to work with Visa again to offer exciting promotions to shoppers throughout the MENA region where authentic US brands are in demand.”

Visa is utilizing its own marketing channels to spread awareness about this campaign, including Visa Twitter, the highly educative and informative Visa MENA website, Visa MENA Facebook channel and the Visa MENA mobile app. To ensure that cardholders remain vigilant while transacting online, Visa is actively engaged in ecommerce awareness campaigns in the Middle East which highlight Visa’s security standards and processes including tips on protecting oneself from online security fraud and safely transacting when abroad. Further, Visa works closely with all stakeholders to adopt a multi-layered approach and build a reliable, scalable and secure payments landscape.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Five Wearable Manufacturing Technologies of the Future

Video applications, Employee Monitoring, Field service, Plant monitoring, Improving employee safety

Podcasts

Assurance of Supply: A Top Concern for Manufacturers

Every manufacturer has an assurance of supply problem to some extent due to the complexity of global sourcing. For years, manufacturers were blessed with high margins but margins have grown paper thin. You can’t fill up your distribution centers with excess inventory – not only is there a cost factor but the pace of business and consumer buying trends causes goods to quickly turn obsolete. Assurance of supply provides the speed and agility that is essential to being able to compete in today’s market.

 

Speaker info: Diane Palmquist, VP Manufacturing Industry Solutions

                                         

More Podcasts

World Trade 100 Magazine

wt october 2014

2014 October

Check out the October 2014 edition of World Trade WT100, featuring our cover story: Logistics Drives Site Selection, plus much more!

Table Of Contents Subscribe

Transportation Capacity

As peak season has gotten underway, what is your experience with transportation capacity?
View Results Poll Archive

WT100 STORE

world-class-warehousing.gif
World-Class Warehousing and Material Handling, 1st Edition

Filled with proven operational solutions, it will guide managers as they develop a warehouse master plan, one designed to minimize the effects of supply chain inefficiencies as it improves logistics accuracy and inventory management - and reduces overall warehousing expense.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Use our interactive maps to locate service providers across North America.Interactive Map

Logistics Development Partners 

IWLA Members