- THE MAGAZINE
Visa announced a partnership with Borderfree, a market leader in international cross-border ecommerce solutions, to offer customers in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Jordan special promotions from retailers in the United States.
Headquartered in New York City, Borderfree operates a technology and services platform that allows U.S. retailers to transact with customers in more than 100 countries and territories and more than 60 currencies worldwide. Borderfree’s customer portfolio includes some of the world’s most iconic brands, including Bloomingdale’s, Sears, Macy’s, Gilt, Elie Tahari and Neiman Marcus, among others.
Visa’s partnership with Borderfree will commence with an exciting Neiman Marcus promotion which will be rolled out in select markets in the Middle East, including the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain. Visa has partnered with almost 40 banks in the region to exclusively offer cardholders of participating banks duty-free and free international express shipping of goods purchased in excess of U.S. $100 through August 20, 2014.
The promotion also extends to leading fashion retail brand Elie Tahari, whose Spring/Summer 2014 collection offers a modern take on classic silhouettes for women and men, and Gilt, the online retailer that provides instant access to today's top designer labels at up to 60 percent off. Through August 20, 2014, shoppers will be able to enjoy duty-free and free international shipping on orders of US $100 or more with Elie Tahari and free international shipping with Gilt on orders of US $100 or more.
Karim Beg, head of marketing at Visa MENA, said: “Visa is excited to engage with one of the leading ecommerce platforms in the world and offer customers of select banks the opportunity to purchase products from some of the most coveted fashion and retail brands without leaving the comfort of their homes. Visa has been committed to growing its ecommerce footprint in the MENA region and this promotion with top U.S. merchants such as Neiman Marcus, Elie Tahari and Gilt is a fantastic opportunity to reach out to the ever-growing base of online shoppers in the region.”
Michael DeSimone, CEO of Borderfree, said: “The growth of ecommerce has enabled a truly global marketplace and shoppers all over the world expect to be able to buy from the retailers they prefer, wherever they are based. After the success of a similar partnership with Visa in 2013 to bring exclusive savings to shoppers in Singapore, the Philippines and Thailand, Borderfree is thrilled to work with Visa again to offer exciting promotions to shoppers throughout the MENA region where authentic US brands are in demand.”
Visa is utilizing its own marketing channels to spread awareness about this campaign, including Visa Twitter, the highly educative and informative Visa MENA website, Visa MENA Facebook channel and the Visa MENA mobile app. To ensure that cardholders remain vigilant while transacting online, Visa is actively engaged in ecommerce awareness campaigns in the Middle East which highlight Visa’s security standards and processes including tips on protecting oneself from online security fraud and safely transacting when abroad. Further, Visa works closely with all stakeholders to adopt a multi-layered approach and build a reliable, scalable and secure payments landscape.