DaimlerChrysler Joins China's Driving Economy and Appetite for Luxury

China's thriving economy is putting more money in the pockets of Chinese citizens, while taking them off the bicycle seat and behind the car wheel. The country's sustainable economic rise has created wealth, and where there's wealth there's a taste for the good life, particularly luxury automobiles. DaimlerChrysler has partnered with Beijing Automotive Industry Holding Co. in a $1.11 billion deal to produce the Mercedes C Class and E Class sedans in China. Along with the luxury sedan, the company plans on producing a higher end truck in what has become the world's largest growing truck market. The race by automakers to cash in on the nouveaux riche's disposable income may stall future sales, though. According to a report by KPMG, China may face an oversaturated auto market within the next two years-dismal news for such companies as Toyota Motor Corp., General Motors, Ford Motor Co., Volkswagen AG, Bayerisch Motoren Werke AG, and now DaimlerChrysler AG, all of whom already have a presence in China. With a growing inventory of autos on the market, price wars are undoubtedly down the road. Industry executives predict that automobile prices will drop at a rate of 6 percent per year. Furthermore, a glut in the auto market may prompt the Chinese government to implement new restrictions such as higher tariffs on imported parts.
You must register or login in order to post comments.

Multimedia

Videos

Image Galleries

Extreme Logistics

Extreme Logistics profiles the various ways that specialized cargo is transported around the world under demanding time, temperature, and handling requirements.

Podcasts

The Growth of Canadian e-Commerce and Logistics to Canada

The growth of Canadian e-commerce and logistics to Canada is on the rise with online Canadian purchases from U.S. retailers expected to jump to $31 billion (CAD) by 2015. U.S. retailers with an e-commerce platform need to identify a solid Canadian supply chain now to maximize revenue later. Learn from the Canadian logistics experts how your business can be successful at transporting your goods across the border into Canada.

Presented by: Purolater

More Podcasts

Export Controls

Will the U.S. government's reform of Export Controls affect your business?
See Poll Results Poll Archive

WT100 STORE

world-class-warehousing.gif
World-Class Warehousing and Material Handling, 1st Edition

Filled with proven operational solutions, it will guide managers as they develop a warehouse master plan, one designed to minimize the effects of supply chain inefficiencies as it improves logistics accuracy and inventory management - and reduces overall warehousing expense.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Smoother Moves Calculator

Pacer Smoother Moves CalculatorPacer has designed a unique and easy-to-use tool to help you determine the potential dollar savings and carbon emission reductions generated by using Pacer intermodal services versus trucking.

STAY CONNECTED

Facebook Twitter You Tube