Trade experts say that Brazil seems to be taking a more conciliatory approach in these talks, which contrasts those held previously with the U.S., especially concerning the Free Trade Area of the Americas. Indeed, Europe's agricultural subsidies, which have traditionally been a sticking point in similar discussions, are not even part of the current negotiations. For its part, the EU is expected to improve market access for commodities such as meat, sugar, coffee, and dairy products, all of which are significant exports for Brazil and Argentina.


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