The disappointing outcome of December’s global climate change conference in Copenhagen was probably inevitable given the myriad issues on the table-a big table that included leaders from around the world. China’s posturing and unilateral stance certainly didn’t help. It’s time for the country to decide which side of the fence it wants to be on-a major world superpower and manufacturing giant that has to live by the rules, or a developing country that shouldn’t be expected to ‘clean up its act’ just yet. After all the anticipation, the conference ended without a treaty and with no internal or external enforcement mechanisms. Maybe the goals were a little too ambitious, maybe not.

But, the good news is that the momentum towards sustainability hasn’t slowed down in the private sector, in fact it’s only gaining steam.

In March, WT100 is launching a new column devoted to green technology. The column will be a companion to our existing Green Matters column, which highlights various news related to sustainability in the supply chain. The new green technology column will cover developments such as networked vehicles and smart warehouses, vehicle-to-roadside wireless communication, and satellite tracking of containers.

Technology is the juice for the sustainable supply chain, and it’s moving fast. We’re excited to launch this new editorial product and we’re sure you’ll enjoy the read.

And speaking of technology, we’re also going to start mobile tagging this month to give you the rich content found in all of our products-the monthly magazine, Web site, and various e-newsletters.

So join us on the Green Road, there’s plenty to discover ahead.