The Transportation Marketing and Sales Association (TMSA), a leading resource for professional development, networking, business intelligence and best practices for professionals in the transportation and logistics industry, will hold its Annual Conference June 9-11, 2013 at the Sawgrass Marriott Resort and Spa, in Ponte Vedra Beach, Florida.

Speakers from Google, LinkedIn and Adobe will address transportation and logistics professionals focused on the execution of sales and marketing in their field.

This year’s theme will be “Marketing and Sales: Tools, Techniques and Tactics for Revenue Generation.” TMSA will hold a number of educational sessions presented by notable individuals of leading companies including:

• A C-Level Executive panel focused on what it takes to get their approval for marketing and sales budgets and initiatives.
• “How to Make the Web Work for Transportation and Logistics Marketers,” presented by Google will cove digital trends and their impact on transportation and logistics B2B marketing strategies.
• “Marketing in the New Media Landscape” presented by LinkedIn will discuss how to leverage LinkedIn to improve personal and company brands.
• “The Advantage of Data Driven Marketing,” presented by Adobe will reveal how companies can use data driven marketing to improve their competitive edge in the marketplace.

Visit www.tmsatoday.org/annual-conference for more information and to register.